Collis ta eed biography of barack

What’s in a name?

Having proved the market desire for a digital marketplace with FlashDen/ActiveDen, the Ta’eeds and Rung created two more in 2008 — ThemeForest (selling webpage design themes), and AudioJungle (royalty-free stock music and sound effects).

They thought of bringing all three marketplaces together under an umbrella name, but their favourite choice — Eden — was incredibly difficult to trademark and almost impossible to build any search momentum for.

“Trying to trademark Eden was a horror learning experience,” says Collis.

“We liked the leaf design we’d come up with, so decided to find a new word to go with it. We found ‘Envato’ on [brand website] Brand Bucket and it sounded nice — plus it was trademarkable.”

As an umbrella brand, Envato gave the business plenty of stickiness among creatives worldwide, which made each brand extension easier to promote — from tutorials on digital tools like Photoshop to marketplaces for code, images and desi